AliveLab sidestep retail challenges in UK market to win export Award.

AliveLab, creators of the Mardles Augmented Reality range have won a prestigious export award from the Department of International Trade.

The company founders were invited to the Foreign Office on Monday where they were presented with their Board of Trade Award for Outstanding Contribution to International Trade and Investment by Dr Liam Fox MP.

AliveLab was founded by Sharon Wyness and James Murden, friends who met whilst guest-presenting on TV Shopping Channel QVC. The duo launched Mardles in 2015 and have since sold over 750,000 Augmented Reality products worldwide, they are now partnering with others to add value to their range.

Graham Nicholas, International Trade Advisor for the DIT said “It has been a pleasure working with Sharon & James who are incredibly pro-active, enthusiastic and forward thinking in their international sales development.

They have taken full advantage of advice and services available through DIT and thoroughly deserve the success which will no doubt continue into the future.”

Sharon Wyness, CEO of AliveLab said “We are surprised and delighted to accept this award, as one of just 3 companies in the London region, particularly as such a young company in the toy market.”

James Murden Chief Visionary Officer added: This is a particularly exciting time for AliveLab as Augmented Reality is more popular than ever before and we are frequently approached by other companies to add our magic to their product range, service or attraction”

International Trade Secretary and President of the Board of Trade Dr Liam Fox MP said:

Each year, my international economic department helps thousands of companies of every size to break into global markets, ensuring consumers around the world can access the best of British products and services.

The BOFTAs given to these companies highlight their exceptional trading performance and will inspire the next generation of entrepreneurs.”

The award will take pride of place on AliveLab’s stand at Nuremberg Toy Fair where the company will be exhibiting in Hall 3A on stand B31

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Sharon added “We are very grateful for the advice and support of the DIT since we stumbled across them at Spring Fair in Birmingham. We strongly recommend any British business to talk to their their local trade advisor even if they haven’t thought of export before.”

In March 2018, the Secretary of State for International Trade and President of the Board of Trade launched the Board of Trade Awards to recognise excellence in trade and investment. The Department for International Trade works with thousands of businesses, and our company has been identified as one that has demonstrated exceptional innovation, delivered prosperity for the UK, and championed free trade. This Award has been granted to us by the Department for International Trade and the UK Board of Trade as a mark of recognition for our contributions to trade and investment in the year 2018.

Photo shows AliveLab founders Sharon Wyness and James Murden collecting their award from Dr Liam Fox MP.

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