Who are we? – AliveLab was founded in 2015 by Sharon Wyness and James Murden. The pair spotted a gap in the market for Augmented Reality Entertainment aimed primarily at children and families. AliveLab’s sole focus is to create magical experiences that wow every time.

AliveLab launched their own brand of products named Mardles, the range currently includes stickers, colouring books, story books and fancy dress masks that all come to life with the free Mardles app.

The company are now using their industry expertise and experience to add value to other brands products and promotions for speedy AR solutions to suit all budgets.

Toy Story characters come to life!

For the first time ever Walmart shoppers can bring Toy Story characters to life thanks to Mardles Augmented Reality. This a unique range of party plates and napkins is available exclusively in the USA. Kids can download the free Mardles app, point their device at the plate or napkin and Buzz, Bo Peep or Forky magically appears before their eyes – kids can control the characters with the on-screen arrows and even pose for photos and selfies!

This project was commissioned by Unique Industries following a successful meeting with AliveLab at Toy Fair New York. Watch this space for more exciting products as a result of this collaboration!

Beefeater and Aardman Studios

Lots of kids have a tablet with them when going for a family meal. We were tasked with bringing Shaun the Sheep to life for UK restaurant chain Beefeater.

In December 2018 kids got the chance to bring their Shaun the Sheep activity sheet to life with our free Mardles Augmented Reality app and every child that dined received an interactive card game!

Scribble Down

This successful brand were already selling large volumes of rub down transfers but wanted to refresh their range with a 21st century twist – this is where AliveLab stepped in. Using favourites from AliveLabs character database and the already established Mardles app, we moved at speed to launch this exciting new offering.


“We teamed up with AliveLab to add Augmented Reality to our traditional children’s range and we’re thrilled with the results. 

The process was simple and far more time/cost effective than building our own app. AliveLab made it possible for us to take a traditional play range and bring it bang up to date with the latest digital tech.”

Peter Hendrickx
Scribble Down

Not your average kids’ meal

We teamed up with Vergeer Toys, one of Europe’s leading suppliers of kids meal boxes to add a magical twist to dinner time!

This partnership sees 6 existing Mardles characters get added to themed cardboard printed meal boxes providing real innovation and value without increasing production costs for the manufacturer.

Bringing Fife to Life

We successfully won the tender to bring a tourist trail of castles and palaces to life in Scotland using Augmented Reality. 

Guests will download a free app and bring history to life with their virtual jester tour guide, as they walk in the footsteps of kings they’ll build a castle, fire a cannon and even play tennis with Mary Queen of Scots!

Partner with us

We’ve been in the AR world for years and can apply the technology to virtually any printed product.

You can make use of our existing app that is already published to the iOS, Google Play and Amazon app stores or we can rebrand an app just for you.

You can access our database of over 60 fully animated characters, we have everything from dinosaurs, rockets and racing cars to fairies, unicorns and mermaids. We’re bang on trend!

In summary, if you partner with us you’ll save time, save money and have a lot of fun along the way!

“We searched out AliveLab when we went to Toy Fair because we had already seen the work they were doing with their generic product collections. 

Tackling an Aardman Animation in a new format is never easy, we’re really pleased with the partnership so far, they’ve actually done a brilliant job in bringing our products to life.”

Rob Goodchild
Head of Licencing
Aardman Animations


Take a look at AliveLab’s own range of products, Mardles!

Launched in 2015, we have sold over 700,000 units worldwide.

The current product line-up includes Augmented Reality stickers, story books, colouring books and fancy dress masks that magically come to life with the free Mardles app.

Find out more at mardles.com

Contact Us

Let’s talk about what we can do for you!

Email: hello@alivelab.co.uk
Call: 03333 553 925
Follow AliveLab on LinkedIn: https://www.linkedin.com/company/alivelab-ltd/
International House, 24 Holborn Viaduct, London EC1A 2BN