This successful brand were already selling large volumes of rub down transfers but wanted to refresh their range with a 21st century twist – this is where AliveLab stepped in. Using favourites from AliveLab’s character database and the already established Mardles app, we moved at speed to launch this exciting new offering.
“We teamed up with AliveLab to add Augmented Reality to our traditional children’s range and we’re thrilled with the results.
The process was simple and far more time/cost effective than building our own app. AliveLab made it possible for us to take a traditional play range and bring it bang up to date with the latest digital tech.”