For the first time ever Walmart shoppers can bring Toy Story characters to life thanks to Mardles Augmented Reality. This a unique range of party plates and napkins is available exclusively in the USA. Kids can download the free Mardles app, point their device at the plate or napkin and Buzz, Bo Peep or Forky magically appears before their eyes – kids can control the characters with the on-screen arrows and even pose for photos and selfies!
This project was commissioned by Unique Industries following a successful meeting with AliveLab at Toy Fair New York. Watch this space for more exciting products as a result of this collaboration!